E- Marketing for New Companies Essay Example | Topics and Well Written Essays - 4250 words

E- Marketing for New Companies - Essay Example Chatterjee (2009) has noted that the competition among start-up companies can be high. It is also explained that most of these companies need to reach a high number of customers, usually worldwide (Chatterjee 2009), a target that it is difficult to be achieved without the use of the Internet and social media. Â  The current paper focuses on a particular form of marketing, the e-marketing, which is often described as internet marketing. Reference is made specifically to the current status of e-marketing and its value for promoting the products/ services of a start-up company. The literature related to the specific issue has been reviewed and evaluated in order to decide whether and at what level e-marketing can be effective in promoting a start-up company. It is revealed that e-marketing would be the most appropriate form of marketing for developing such activity. On the other hand, there are many e-marketing strategies available to start-up companies that need to promote their products/ services. This means that e-marketing is a valuable tool for promoting start-up companies but it cannot perform high unless it is effectively managed, as all other tools that support modern business operations. Moreover, it should be noted that e-marketing cannot secure the success of start-up companies b ut only in cases when its involvement in the marketing of these companies is carefully planned and monitored so that unexpected failures, that can be major, are avoided. Â  In order to understand the role of e-marketing in the promotion of start-up companies, it should be necessary to explain the key characteristics and advantages of e-marketing, as a concept closely related to the advances of technology and the changes in customer trends worldwide.